headshotScott Friderich, PMP

1965 Bridle Ridge Trace
Roswell, GA 30075
(404) 421 - 1113
Email: scott@friderich.net
Linkedin:
http://www.linkedin.com/in/scottfriderich/
Twitter: http://twitter.com/Scott_WithIdeas 
Blog: http://epiphany.clarity-research.net

 * Overview *Resume Work Experience Patents and Publications *Metro Map CV


Clarity Research LLC, Founder and Principal: June 2009 - present

•    Produced a market feasibility study for a movie theater investment in an unreached rural Tennessee market showing potential annual revenue of $1.1 million.

•    Developed the market analysis, income models, regulatory strategy (510k), and product development strategy, for Endo|Bath- a $3.2 million medical device start-up focusing on the disinfection of endoscopes.

•    Performed primary market research to identify the critical elements in the decision making process of generous philanthropic grants (exceeding $250,000 annually) for the Maclellan Foundation.

Kimberly-Clark Professional Health Care, R&D Early Explore Program Leader: November 2006 – June 2009

•    Produced a product development roadmap for sterilization packaging that launched three new product development projects in 2009 with a combined net present value of more than $200 million for Kimberly-Clark Healthcare. Determined the plans and budgets for these projects representing more than $4.3 million in research expenditures and labor in the 2009 and 2010 R&D budgets.

•    In 2008 designed and moderated a series of in-depth interviews to understand the value of product features for exam gloves. The results of this study were used to optimize the design of the current premium gloves.

•    In 2008 led informal ethnographies in operating rooms in the United States, France, and Germany to better understand the usage issues of surgical products before, during, and after procedures.

•    In 2008 designed a pricing game where groups of users in the United States, Australia, UK, France, and Germany. The results were used to estimate the value of concepts and features against current product solutions to confidently develop business plans and product strategies.

•    From 2007 to 2008 led informal ethnographic surveys of hospitals and hospital support centers in the United States, Canada, France, Germany, and Australia to understand the practice and issues surrounding the handling of surgical instrument trays.

•    Developed a process of creating a strategic product development roadmap by combining best practices from medical device strategy and road mapping from other industries. This methodology became a template that I used to lead road mapping strategies for Kimberly-Clark’s $800 million medical supplies business: sterilization packaging, surgical drapes, surgical gowns, and exam gloves.

•    In 2007 led two development projects with expense budgets of $250,000 each and controlled spending to within 5% of budget while delivering project objectives. Furthermore, successfully terminated one of the projects at the end of 2007 when it was demonstrated that the 3 year net present value would not exceed the continued cost of development. This decision saved Kimberly-Clark $1.8 million and an additional year of development time.

•    Designed and performed in-depth interviews to explore product opportunities for sterilization packaging, surgical products, and exam gloves. These multi-national interviews produced more than 1500 unique customer voices for each of these product spaces leading to several new product requirements that had never been identified.

Perimeter Global Associates, Research Director: May 2002 – November 2006

•    In 2006 consultanted to Campus Crusade for Christ Eastern Europe to create a strategic measurement system.  Designed a research program to determine performance metrics that involved interviewing senior leadership as well as personally conducting cross-lingual focus groups in Hungary, Romania, and Ukraine. This research was used to deliver a roll-out proposal for an internet based metric system.

•    In 2005, designed a research study using a Wisdom of Crowds approach to generate a statistical estimate of the spiritual beliefs of Europeans. This methodology produced a result with a +/- 0.5% variance over a population of more than 724 million people. The results of this study are now used by the leading publication for global statistics in this area of interest.

•    In 2005 designed and moderated a focus group of foreign church planting facilitators to understand the research needs for church planters in Europe.

•    In 2005 performed an informal ethnographic survey of village and town church plants in Northeast Romania to understand the impact and dynamics of these faith communities.

•    In 2004 there was no existing network for missions researchers to collaborate on information and methodology. As a result, created the European Missions Research Group (emRG) by proactively networking across national and cultural boundaries to define common grounds for the formation of a multi-national team. This community of practice is the first of its kind and has provided more than four networking conferences since its inception as well as a web portal for data sharing.

•    In 2004 performed an informal ethnographic survey of village churches in Ukraine to understand models and strategies being deployed to reproduce these types of communities across Ukraine.

•    In 2003 and 2004 performed an informal ethnographic survey of the recognized and underground churches in central Kazakhstan to understand models and strategies being deployed to reproduce these types of communities across Central Asia.

•    Previous missions research practices used a simple regression model to predict the growth and spread of churches in a region. In 2003 created a new growth model based on behavioral inputs. This new model enabled senior leadership in the Ukrainian church planting movement to achieve their national growth targets by modifying specific behaviors.

•    Mentored researchers from Ireland, France, Greece, Czech, Slovakia, Slovenia, Russia, and Romania. In addition, trained and coached the first national research team for the Ukrainian Church Planting Movement. This required the development of cross-cultural and cross-lingual tools from a broad range of sources to guide team members with no previous research experience. This team now has oversight of research that targets the establishment of more than 14,000 additional faith communities in a nation of 48 million people.

•    Conducted ethnographic site interviews and evaluations for church growth in Kazakhstan, Ukraine, Romania, and Czech Republic. This research was used to enhance coaching and advisement of personnel located in each of these nations.

•    From 1999 to 2001 led informal ethnographic surveys of Akah, Lahu, Lisu, and Hmong tribal environments in northern Thailand, Burma, and Laos to understand the role and impact of Christianity in their villages.

Kimberly-Clark Corporation, Research Scientist and Team Leader: June 1994 – April 2002

•    From 2001 – 2002 invented Kimberly-Clark’s first method for quantifying the containment function for Disposable Personal Care Products: “gasketting”. Bench tests developed from this method were used to measure and evaluate long range options for improved containment in Disposable Personal Care Products.

•    From 1999 – 2002 served as the principal materials technology liaison to product development groups in Kimberly-Clark business units for the development of new elastic non-woven material for use in Disposable Personal Care Products.

•    From 1998 – 1999 led the commercialization team for Kimberly-Clark’s first multinational value tier diaper- Huggies® Dry Comfort. This involved coordinating the activities of my team in the United States with the regional business teams in Manila and Bangkok. Furthermore, coordinated the harmonization of designs across manufacturing platforms in China, India, Thailand, Philippines, and Malaysia with the operations teams in each of these nations. The multi-national Huggies® Dry Comfort product made Kimberly-Clark the #1 or #2 market share leader in each of the countries in which it was sold.

•    From 1997 – 1999 managed the US-based product development team for value and economy diapers in East Asia. Led the team to produce new economy diaper designs for Philippines, India, and Thailand as well as identified a key absorbent material improvement that could be implemented on Huggies® brand diapers globally.

•    From 1994 – 1997 developed improved absorbent systems for Huggies®, Poise®, and Depend® products.

•    In 1995 designed and taught a course on absorbency modeling for other product developers at Kimberly-Clark.



1965 Bridle Ridge Trace,  Roswell, GA 30075  |  (404) 421 - 1113  |  scott@friderich.net